This week we're joined by Dr. Orrin Franko. Dr. Franko is a private hand surgeon in California. He is a strong advocate of small, private practice and his many interests include surgeon marketing and branding as well as research. He created a successful automated patient reported outcomes system during his training. Dr. Franko has given multiple webinars and talks on both marketing and the benefits of private practice. How can surgeons improve their google ratings? Does it help to respond to bad reviews? How important is a a surgeon's website? What are alternative ways to market? How do you complete research as a private surgeon? What lead to the creation of SurgiSurvey? Why should anyone go into academia?

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eferences from this episode:

Dr. Franko's website

About Dr. Orrin Franko – Orthopedic & Hand Surgeon



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